Marriott timeshare brand buys The Edgewater Hotel on Ocean Drive
Hotel has been an area staple since 1936
Marriott rebranding will preserve hotel history
Marriott Vacation Club announced the purchase Wednesday, noting that the purchase is instrumental to its mission of expanding vacation options for its 400,000-plus members, said Ed Kinney, a spokesman for parent company Marriott Vacations Worldwide.
“We started to see a trend of people looking to take shorter vacations, more urban destinations and sometimes not traveling with their families,” Kinney said. “South Beach is for us, with all our owner feedback, a destination that people wanted to go to for a long time now.”
The 49-room, studio- and suite- hotel at 1410 Ocean Drive has been a staple of the area since 1936. Kinney said the hotel won’t undergo infrastructure changes but rather refurbishments to match Marriott design standards — but its history will be preserved.
“The [City of Miami Beach ] Historical Preservation Board has strong guidelines to retain historical significance,” Kinney said. “We will work together with them to find out what those are.”
Guests can already book a stay at the Marriott Vacation Club, South Beach, but the hotel won’t complete full refurbishments until early 2017.
Marriott also announced it is ending a previous commitment to an undisclosed 182-room property on South Beach several blocks from the former Edgewater Hotel.
Marriott Vacation Club has several other timeshare properties in South Florida, including Marriott’s Villas at Doral and Fort Lauderdale’s Marriott’s BeachPlace Towers.
In South Beach, several Marriott brand hotels have come and gone. Marriott sold its 294-room Miami Beach Edition for a whopping $230 million in February to the Abu Dhabi Investment Authority and in June opened the 150-room AC Hotel Miami Beach on Collins Avenue.